Nowadays, it seems like everyone lives a portion of his or her life online. And for some people, it seems like they never get off-line! The point I’m trying to make is this: if you still think you’re reaching the maximum number of clients that you can by handing out business cards and posting up flyers, then you’ve been leaving clients on the table like you wouldn’t believe.
To make the most of your marketing efforts for your practice, you should be putting them to use on the web first and foremost. In order to attract your idea client, you have to take your marketing to them instead of assuming they’ll find their own way to you.
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