This is a guest post, by Lynn Lochlynn, from Brighter Vision.

The two Brighter Vision links in this post are affiliate links to a two-week free trial. If you choose to become a Brighter Vision customer, I earn a small commission to support this blog.

Nowadays, it seems like everyone lives a portion of his or her life online. And for some people, it seems like they never get off-line! The point I’m trying to make is this: if you still think you’re reaching the maximum number of clients that you can by handing out business cards and posting up flyers, then you’ve been leaving clients on the table like you wouldn’t believe.

To make the most of your marketing efforts for your practice, you should be putting them to use on the web first and foremost. In order to attract your ideal client, you have to take your marketing to them instead of assuming they’ll find their own way to you.

However, moving your practice online for the first time can be intimidating. The world of online marketing has become even more complex and confusing in the past few years, and that can leave anyone feeling like they have no idea where to start. The good news is that all of that nuance and diversity means there are even more ways for you to market yourself strategically to your ideal client.

(Struggling to nail down your dream client? Try giving this Ideal Client Quiz a spin!)

This article will be less of a “step-by-step” and more of a whirlwind tour of the many resources that you could be using – most of the time for free – to attract your dream clients. We’re going to pack the next few minutes full of value, so let’s hop to it before we waste any more words!

How to Market Your Practice on the Web

Website

Unless you already have a reserved spot on a website for your insurance panel, group practice, or other network, you need your own website. Period. Without a website or at least a blog (we’ll get to those in a moment), you’ll have no place to send your potential clients when they see your marketing.

For example, without a website or a blog, how would people find you through a paid ad they click or from an article they read by you online? In order to convert potential clients into actual clients, you need to provide them with a place to learn more about you and reach out.

Now, the quality of the website can be up to you and your pocket book – you can go dirty, quick, and deliciously free by doing it yourself with a service like Wordpress or Wix; pay a professional in one-and-done lump fee to both design and create a website for you; or you can hire a monthly service like Brighter Vision to design, build, search engine optimize (SEO), and manage the site for you instead.

Not only does your website act as the central hub for your practice marketing, but it gives you access to unique marketing options that would be way too difficult without it.

Testimonials. If it’s legal in your local area, adding limited testimonials to your site from current or past clients can be a powerful persuader to a potential client who has never had a therapist before and is nervous about choosing one.
Mobile optimization. Get your marketing straight into the palms of potential clients on their coffee breaks by ensuring your site is mobile optimized (when being viewed on a mobile device, the site changes to a slightly different format that is then easier to read and navigate). The easier and more convenient it is for interested visitors to learn more about you and your business, the more likely they are to pick you.
Get on the board with Google. It’s an unfortunate fact of business nowadays that if Google doesn’t know you exist, then the rest of the world probably won’t either. With a website, you’ll finally have a horse in the race and you can start building up your SEO, inching towards Google’s first page of search results.

Blogging

Here’s the thing about Google and its search rankings – they really like new stuff.

Even if you built the best site in the world before handing it over to Google, if you don’t continue to add new content, then Google will slowly rank you lower and lower in the search rankings over time. When you blog regularly (say 2-4 times a month), you feed Google’s hunger for fresh material, and your site’s SEO will benefit majorly as a result. And good news – when your blog is already a part of your practice website, your practice website will get all of those SEO benefits at the same time!

Not only does blogging give your SEO a big, free boost when you do it regularly, but it a) presents you as an expert in your field, and b) gives you a platform to talk directly to your potential clients and persuade them with your expertise and experience.

The great news is that blogging is totally YOU-powered, so as long as you select a free hosting site, you won’t have to spend a dime! Try out Wordpress (again!) or Blogger when looking for a free place to start.

While we’re on the topic of writing for your practice, have you ever considered starting a newsletter? A newsletter is a good option to tack onto your website and blog as a way to keep visitors interested when they might’ve otherwise forgotten they had visited you in the first place. One brief motivational and/or educational email a week can help you keep in touch with your interested visitors in a new, more personal way.

>>> Take a look at the Family Therapy Basics newsletter for ideas.

Podcasts / Audio recordings

The days of “multi-media” being a dirty word to amateurs are gone– anybody can hop on their smartphone’s microphone and create a professional podcast or audio class!

Audio recordings are for much more than just talk-show podcasts. Have you ever thought of marketing your practice with an audio series of self-help courses or illness-management exercises? What about giving a motivational lecture in your pajamas?

Expanding into creating multi-media online can open up whole new ways to promote yourself an your practice as industry experts! To try it out for free, start with a free account from Soundcloud, or SanoMind.

Online Video

The same goes for online video! With the convenience of Youtube making it possible for everyone and their mom to upload videos to the web straight from their phone, it’s quicker and easier than ever to create an online video presence for yourself. And, you can post your videos straight onto your practice website!

Video is also a great format for courses and exercises, but it has the unique advantage of showing your face, allowing your potential clients to “meet” you when they visit your site. Consider using video to provide your bio on your website, or as a way to give the viewer a more personal look into your practice’s specialties and services.

Paid Advertising

Have you ever looked into actually paying Google or Facebook to advertise your practice? Since both services have sliding payment scales when it comes to how much you want to spend, it could be far more affordable than you thought.

Paid advertising with Google has the unique luxury of being the only way to cut the SEO line. If you want to show up on the first page of search results but don’t want to wait many months for your SEO to “mature,” buy yourself a fast-pass by ponying up for some paid ads.

Therapist Directories

Chances are you’ve already heard of Psychology Today, but did you know that there’s a whole world of therapist directories out there that might be a better choice for you? It’s definitely worth taking some time to explore what’s available on Google, but if you’re looking for a concise version, Jeff Guenther wrote this wonderful comparison post that explores multiple therapist directories and whether or not they’re right for your practice.

Social Platforms (Yes, Facebook!)

Just because online marketing can be so much more than Facebook doesn’t mean that it’s not still a useful tool!

Having business accounts on social platforms like Facebook, Instagram, and Twitter can not only help to increase the amount of traffic headed towards your practice website or blog, but it helps you stay in touch with potential clients who have only been partially persuaded so far.

Twitter and Facebook are great platforms to provide personal feedback to your readers, as well as promote any other content or material you publish on the web. Instagram is better for putting out imagery, so it’s a great choice for motivational images that you think could benefit your target client.

As you see, there’s so much for you to start exploring! If you’re looking for a place to start, I would recommend beginning with a website or a blog at the very least – an anchor point on the web where you can always direct your potential clients to learn more about you.

Otherwise, the worldwide web is yours to conquer! Get out there and start claiming your dream clients. : )

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Lynn works as the content marketing strategist for Brighter Vision, the world’s best therapist website design service.

Decide to grow your practice by becoming a Brighter Vision customer today, and we’ll build a beautiful Search Engine Optimized website for you and your unique private practice.

Give us a try and sign up for a FREE 2-week trial of Brighter Vision by reaching out here.

Let's Chat

How are you using your website to market?
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Five Benefits of Using A Streamlined HIPAA-Compliant Solution for Phone Calls and Texts with Therapy Clients

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My own path to moving my therapy clients online began in 2014. At that time, I knew no therapists who were practicing online, and I knew even less about methods for streamlining my client communication. I began with a Google Voice number, and over the years developed a fully online practice with what I consider to be the best systems for my group practice.

How To Become Known For Your Expertise: Four Steps for Therapists

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My answer? I do what I feel inspired to do in the moment.

However, I don’t do it all! There are months when I am not able to write a post for this blog, because I must focus on my professor job. And, there are months when I don’t create new resources or events, because I put more focus on my personal roles.

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You did it! You got the degree, you passed your state licensing exam, and you now have your provisional license to work as a therapist. Your hard work has paid off!

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As you think about this post-grad employment journey, panic sets in.

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Recently, the AAMFT devoted an entire issue of their magazine to the use of technology in mental health service delivery.

Like it or not, technology is changing our profession.

These days, in addition to working for themselves, therapists have the option to work for telemental health companies, and many are offering technology-centered services, such as email therapy, in their private practices. While our associations and state boards have been slow to adopt standards and laws regarding the provision of tech-centered therapy, many of us tech-savvy (or tech-interested) therapists have been figuring it out on our own.

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Hey, Therapist.

You’re a good writer.

Always have been.

You #grammarsnob your Facebook friends with pride.

You’re a human spell check, thank you very much.

So why is no one reading your blog posts?

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Two years ago I literally had thousands of emails in my practice email inbox and probably just as many in my personal email inbox. Can you relate?

As I navigated my growing practice and busy family life, I didn't think about creating a strong system for managing my email inbox. I didn't delete nearly as many emails as I could have/should have been deleting, and I didn't have a good system for filing emails for future reference.

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Nestor agreed to join me on the blog to discuss the story behind his business, which is also his personal story.

View my video interview with Nestor, or read the transcript. >>

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I received several responses.

I realized by engaging in conversations with my readers, how pertinent the topic of pricing is for therapists at any stage of business. As a result, I thought you might find readers' questions, along with my responses, helpful, as you continue to craft your pricing policies.

The Therapist's Brief Guide to Generosity and Pricing in Business

Many of us become therapists because we want to help people. When we start a business, we quickly realize that our desire to help and our need to make money are often in conflict. The good news is, we don’t have to choose one over the other--we can generate our desired income and be generous!

In today's post, I offer five brief and practical strategies for incorporating a culture of giving and generosity into your business, while still prioritizing profit through pricing policies and strategic partnerships.

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I am sure you hear about the benefits of blogging a lot.

Because blogging is still one of the best ways to reach your target audience and establish your expertise, it’s worth your consideration.

However, before you read this post, please note: The last thing I want is for you to feel pressure to blog (or to add something else to your to-do list). So, the first thing I’ll ask you is:

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This week's article is a guest post by Marissa Lawton, licensed counselor, and content marketer for clinicians. In this post, she explains how content marketing lessens our work load, and helps to fill our private practices with our ideal clients.

Each and every therapist has spent years honing her craft. We’ve gone through months of advanced education and have pursued hours upon hours of continuing training, voluntarily, or not. When it comes to helping others heal, there is no one better equipped than those of our profession.

Grad school especially helped us develop the skills to treat clients and to bring them through their struggles to the other side--a functional, healthy, and preferably happy individual. If your program was anything like mine, you identified a modality, or two, or three that resonated with you and your approach to healing and dove head first into incorporating it in every session.

10 Therapist (and Child)-Approved Activities to Support Kids with Anxiety

If you’re a mental health professional working with children, you will probably agree that many of the calls you receive from parents have something to do with anxiety or stress. Child therapists have the amazingly important yet challenging task of educating and supporting kids in a therapeutic setting that is both productive and fun. When working with children as young as preschool age, it can be a very daunting task to keep things fresh and exciting week after week! So, how do we help children develop the coping skills they need while keeping them engaged (and not glancing at their watch)? Here are ten therapist (and child!)-approved, fun activities that address anxiety-based disorders and promote relaxation and stress reduction in children:

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Therapist Self-Disclosure Simplified

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As a therapist who loves working with couples, I am always interested in ways to enhance my couples therapy skills. For this reason, I invited Elliott to explain the reasons why SFBT is his choice for working with clients, as well as how it creates a contrasting experience for couples that have a history in therapy.

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Understanding is the foundation of Bowen Family Systems Theory (BFST). Bowen (1985) believed that if clients could understand themselves as members of their FOOs and as created by their histories, they could begin and continue significant change.

In today’s post, I offer the next step in developing understanding: Creating your genogram. I explain how to create a basic genogram that you can expand as you continue your exploration.

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In today’s post, I offer several strategies for keeping up with paperwork, so that you can stay on track and avoid the stress of falling behind.

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The main goals of intervention in this case are to: