A few months ago, I wrote The Therapist's Brief Guid to Generosity and Pricing in Business. When I sent the article to my email subscribers, I asked them "What is your #1 struggle with pricing?"

I received several responses.

I realized by engaging in conversations with my readers, how pertinent the topic of pricing is for therapists at any stage of business. As a result, I thought you might find readers' questions, along with my responses, helpful, as you continue to craft your pricing policies.

Many of us become therapists because we want to help people. When we start a business, we quickly realize that our desire to help and our need to make money are often in conflict. The good news is, we don’t have to choose one over the other--we can generate our desired income and be generous!

In today's post, I offer five brief and practical strategies for incorporating a culture of giving and generosity into your business, while still prioritizing profit through pricing policies and strategic partnerships.

I am sure you hear about the benefits of blogging a lot.

Because blogging is still one of the best ways to reach your target audience and establish your expertise, it’s worth your consideration.

However, before you read this post, please note: The last thing I want is for you to feel pressure to blog (or to add something else to your to-do list). So, the first thing I’ll ask you is:

This week's article is a guest post by Marissa Lawton, licensed counselor, and content marketer for clinicians.  In this post, she explains how content marketing lessens our work load, and helps to fill our private practices with our ideal clients.

Each and every therapist has spent years honing her craft. We’ve gone through months of advanced education and have pursued hours upon hours of continuing training, voluntarily, or not. When it comes to helping others heal, there is no one better equipped than those of our profession.

Grad school especially helped us develop the skills to treat clients and to bring them through their struggles to the other side--a functional, healthy, and preferably happy individual. If your program was anything like mine, you identified a modality, or two, or three that resonated with you and your approach to healing and dove head first into incorporating it in every session.