A free challenge is a vehicle for sharing information in your area of expertise with people who want to learn from you.  In this post, I cover the basics of a free challenge, and explain their potential for engaging new fans for your business or message.

When I first started in private practice, I put up a website and signed up for MailChimp. I embedded a newsletter sign-up on my site, even though I had no idea what information I would be including in that newsletter, or how often I would be sending it. As you can imagine, I didn't get many subscribers. At the time, I knew that having a newsletter was a good idea, but I didn't understand the purpose of an email list.

The Jan/Feb 2017 issue of Family Therapy Magazine (FTM) included an article on ways that therapists can earn more money. In this post, I include information from the FTM article (by Ben Caldwell, PsyD), along with some additional tips that come straight from me. These six tips are both for business-owners and non-business owners.

A few months ago, I told you how I established an online presence before I went online.  Today, I’m letting you know the initial steps I took to start building an audience once I launched the Family Therapy Basics website.