One of the most common professional goals for my clients is expanding their private practice to include life coaching services. As professionals with a depth of knowledge in personal development and goal achievement strategies, therapists are ideal candidates for the coaching profession. Despite this near perfect fit, there are some important ethical consideration for therapists when offering coaching services alongside therapy, or when choosing to become professional coaches. In this post, I focus on offering solutions for these complications, in an effort to help you ethically practice coaching.
Read moreHow To Price Your Therapy Services to Achieve Your Number One Business Goal
Pricing is a tricky thing for most therapists. We want to make a good living, but we also want to be generous. If we’re business owners, our pricing must be designed to cover expenses and generate an income. Despite this fact, many therapy practice owners don't have a specific plan and policy for pricing. A pricing policy includes, at minimum:
Read moreHow to Increase Your Impact and Income by Narrowing your Message: 8 Examples of Therapists Using Personal Brands
I’ve been studying branding for therapists for some time now, and I can’t deny the appeal of honing in on one area of expertise, or one target audience. These days, there are two branding trends in the mental health field: the niche and the personal brand. The niche is a specific area of practice that typically requires extra training and/or leads to a certification. The personal brand is a specific message emerging from the life experience of the therapist. In this post, I focus on the personal brand, because I’m seeing a lot of therapists adopt compelling personal brands that focus their work and increase their influence.
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