This week's article is a guest post by Marissa Lawton, licensed counselor, and content marketer for clinicians. In this post, she explains how content marketing lessens our work load, and helps to fill our private practices with our ideal clients.
Each and every therapist has spent years honing her craft. We’ve gone through months of advanced education and have pursued hours upon hours of continuing training, voluntarily, or not. When it comes to helping others heal, there is no one better equipped than those of our profession.
Grad school especially helped us develop the skills to treat clients and to bring them through their struggles to the other side--a functional, healthy, and preferably happy individual. If your program was anything like mine, you identified a modality, or two, or three that resonated with you and your approach to healing and dove head first into incorporating it in every session.Read More